Sushi Roll
2025
Project Overview
Sushi Roll is a landing page designed for a sushi restaurant aiming to increase online orders and highlight its signature rolls. The goal was to create a fresh, modern, and appetizing visual experience that reflects the brand identity and encourages users to place an order quickly and smoothly.
Research Methods
Competitive Analysis
Reviewed 6–8 sushi restaurant websites and delivery platforms (Sushi Shop, YO! Sushi, Uber Eats, Talabat).
Focused on:
Layout and UI patterns
Product card structure
Use of imagery
CTA placements
Checkout flow
User Interviews
Short interviews with 6 participants who frequently order sushi.
We asked about:
Ordering habits
What makes them choose one restaurant over another
What frustrates them when browsing menus
How important photos and prices are
What type of ingredients matter most
Problem Statement
The restaurant’s previous online presence lacked visual appeal, clear product presentation, and strong call-to-actions.
Users could not easily browse sushi items or understand what makes the restaurant unique.
User Persona
Name: Sara — Sushi Lover
Age: 24
Goals: Order easily, find fresh items, trust the restaurant
Frustrations: bad photos, hidden prices, confusing menu
Needs: clear offers, quality visuals, quick CTA
UI Design
